STEPH LAGER

The Los Angeles County Sheriff's Department is the biggest in the country, but they were facing a growing problem–their best recruits were going to the LAPD instead. (They paid more). I was the lead copywriter for this campaign and worked with the art director to produce two campaigns that enticed the future heros of Los Angeles , convincing them becoming a sheriff was the only job for them.

 

Billboards. Digital ads. Print ads. Commericals. Radio.

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Art Director: Kendl Ullman

Graphic Designer: Bret Lugo

Sr. Copywriter: Stephanie Lager