Senior Copywriter/Creative Lead
Yelp Google Ads - Home Services
The challenge was to create a high-performing Youtube ad focusing on Yelp's Request A Quote feature... for under $1k in 2 weeks. Challenge accepted. I led the creative team on all touch points: researching the category, writing the script, VO, casting, wardrobe, set, props, UI, graphic elements, music, and post-production. This was our highest performing video on Google for 8 months straight and generated hundreds of thousands of installs.
Senior copywriter/lead: Stephanie Lager, Copywriter: Alex Cook
Design: Patrick Kenney, Austin Roach
DP: Kelly Dessoye
Editor: Chloe Fitzmaurice-Shean
Home Cleaning
We needed to create an evergreen home services ad that specifically made sense during the holiday season. We positioned home cleaning as the solution to your holiday guests and parties, while keeping the messaging broad enough to apply to any time of year. I worked with an editor to find stock footage and wrote the messaging,
Other High-Performing Google Ads
